웨스 앤더슨과 몽블랑, LA에 눈을 초대하여 마이스터슈툭 펜 100주년을 축하한다.

이미지 출처：https://www.hollywoodreporter.com/lifestyle/style/montblanc-meisterstuck-wes-anderson-campaign-party-los-angeles-1235888586/

Montblanc Launches Meisterstück Campaign with Wes Anderson in Los Angeles

Montblanc recently launched its Meisterstück campaign with filmmaker Wes Anderson in Los Angeles. The campaign pays homage to the iconic Meisterstück pen, which has been a symbol of craftsmanship and creativity for over a century.

The launch party took place at the Sheats-Goldstein Residence, a stunning architectural masterpiece designed by John Lautner. Guests at the event were treated to a special screening of a short film directed by Anderson himself, showcasing the timeless elegance of the Meisterstück pen.

Celebrities and influencers from the worlds of film, fashion, and art were in attendance, including Tilda Swinton, Bill Murray, and Anderson’s frequent collaborator Jason Schwartzman. The event was a celebration of creativity and craftsmanship, highlighting the enduring appeal of the Meisterstück pen.

The campaign aims to reignite interest in the art of writing by hand in a digital age, reminding people of the beauty and personal touch that come with using a luxury pen like the Meisterstück. With Anderson at the helm, the campaign is sure to captivate audiences with its distinct visual style and storytelling.

Overall, the launch party was a success, drawing attention to the Meisterstück pen and reinforcing Montblanc’s reputation as a purveyor of timeless luxury and sophistication.